Should I change my customers strategy in summer time?

Summer is here! A really nice season for people, but a tough one for many companies that are willing to maintain the loyalty of their customers during a few months of changes in habits.

In this blog we will explain the possibilities that any company has access to in 2022, at a technological level, to know their customers in depth and thus achieve unimaginable levels of Customer Engagement and Experience, even during the summer months.

 

Know your customer

It is becoming increasingly important to know your customer, as this is the key factor that will distinguish you from your competitors. In today’s world, companies have available huge amounts of customer data: tastes, preferences, socio-demographic data, everything the company needs to improve its realtionship with customers.

But all this data needs to be actioned. There is no point in having access to huge amounts of customer data if your company is not able to use it. In this way, you will get a 360-degree view of each customer, which will allow you to offer them a unique experience compared to your competitors.

 

Get ahead of the game!

If you are able to unify all this data, with the use of technological tools such as a CDP, you will be able to put this data to good use. With these actionable insights obtained, your company would be ahead of your customer’s movements.

By taking the data on your customer’s behaviour over the last few years in summer, added to the data on the last purchases of this customer, and the level of engagement they have at this specific moment with your brand; you will be able to anticipate with an extremely high percentage of accuracy, the behaviour that this customer will have in summer.

So you can see if in July they tend to disconnect from certain social networks like Linkedin, and start to focus on others like Instagram, which will make you intuit that they are on holiday and therefore the emails you send them will remain unread, thus losing your engagement, as your emails will start going into the spam folder.

 

Personalise your campaigns

This brings us to the fundamental point that every company knows nowadays, but they don’t take it to the limit they could with the right tools: hyperpersonalisation. In 2022 we are all aware that our customers demand personalised attention, the problem is that when it comes to locating each customer and their tastes, companies are not being able to meet expectations.

Campaigns must be targeted to each specific customer, according to their needs. It is no longer enough to know your average customer, or your Buyer Persona. Today’s Customer knowledge requires depth, requires having several Buyer Personas located and understood among your customers, and updated in real time.

If the customer is more assiduous to buy your product in holiday periods (you know because you have matched the holiday dates of the territory in which they live, with their purchases in your multiple channels), you should offer your product at the beginning of those holidays, and as we are creatures of habits and tend to take holidays on the same dates every year you can send them a reminder to buy, or a discount on a product that interests them (based on their last purchases), in their first days of holiday.

 

WHY FLYDE?

Do you want your company to move on to the next level? A CDP is the key tool that will allow you to maximise the potential of your data and grow your business. Working like the big multinationals in the market, which already have this type of software, and having control over all your data is now very simple.

Moreover, if you do not have IT or Data Scientist teams, this tool will allow you to outsource this function. And if you have them but want to reduce their workload and give more autonomy to your marketing and business teams when it comes to working with data, implementing an easy-to-use CDP would be the best option for your company. It will allow any single member of your company to use it, as this softwares are prepared for them.