FLYDE

New ways of personalization: take your Mother’s Day Campaigns a step further

Picture of Santiago Bazarra

Santiago Bazarra

Make the difference in Mother's Day hyper-segmenting your clients

Mother’s day is a crucial day in any B2C company’s calendar, as it is one of those important days in the year for your customers. A date in which you as a company could create strong engagement with them, as well as boosting your sales. In the US in the last 3 years sales in this day have grown over $5 billion.

Many companies are not yet using their full potential to create proper bondings with their clients, although it is a MUST in our world. In this article we will explain the possibilities that the current technology available could give to your company to boost your sales, through a complete customer 360 view, on a special date.

 

Segmentation is no longer enough

In order to generate sales on the first Sunday of May, every company send emails, announce in their webpages, offer discounts or run online advertising campaigns, among other things, depending on the basic and traditional segmentation. Do you want to stand out? Your segmentation could go a huge step further with the use of the right tools. An Intelligent CDP, will help your company segment your customers in a different way.

Usually companies segment their customers according to their age, gender, or maybe even by their affinity with the company. This way of segmenting had been enough for companies until today. With the last advances in technology this way of segmentation is just not enough. Taking into account that today’s companies have omnichannel retail and marketing strategies, there are huge data sources from where to learn from your customers.

 

What is Hyper-Segmentation?

All of this data available in the different channels used by your company can give you an extremely detailed definition of every single client. Imagine unifying the information you have from social media, your website, your offline selling and promotions, your call center’s data, etc. 

The possibilities your company would start having in customers relationships with this data unification are huge. But an intelligent CDP does not do stay here. As well as storing, unifying, and securing this Big Data, with FLYDE your company would also be able to analyze this information with a series of easy to use applications, thus making the customer’s vision accessible to all departments of the company, technical or not.

 

Possibilities driven by hyper-segmentation

Going back to Mother’s day, you can start to hyper segment your customers on these special dates.

Not just in email marketing or in call centers, where having a hypersegmented view on your customer would help you targeting, choosing who to call/email, and the type of message you will send to each customer this day. Also, with this level of detail of your customer, you could even detect the role played by each customer in the whole sales proccess of a product.

For example, you could know to a huge precision if your customer is a daughter or a mother, and trace a customer journey where you could see if she is a late buyer, or someone who likes to buy gifts with time, knowing when to approach each client and maybe offering a discount for an early buyer a day before the day where she tends to buy the gift.

 

AI combined with hyper-segmentation

FLYDE’s possibilities with customer segmentation are not yet done. There is a fundamental part left which makes this CDP an Intelligent CDP which is the application of Artificial Intelligence through the whole process, giving the ability to the FLYDE Brain, our Intelligent Assistant, to help your company view the deepest insights of your customers.

Continuing with the examples, if your company sells flowers and FLYDE Brain detects that in a neighborhood where, for example, single-family homes predominate and you generate a large amount of sales, our assistant, after comparing with the rest of the areas, will recommend other neighborhoods with similar characteristics and a large number of potential customers so that you can improve your sales this day.

 

Why FLYDE?

Do you want your company to move on to the next level? A CDP is the key tool that will allow you to maximise the potential of your data and grow your business. Working like the big multinationals in the market, which already have this type of software, and having control over all your data is now very simple.

Moreover, if you do not have IT or Data Scientist teams, this tool will allow you to outsource this function. And if you have them but want to reduce their workload and give more autonomy to your marketing and business teams when it comes to working with data, implementing an easy-to-use CDP would be the best option for your company. It will allow any single member of your company to use it, as this softwares are prepared for them.

 

Start taking control of your data today.

Schedule a meeting with one of our experts and discover how FLYDE can help your company achieve its goals.

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mother and son

Pádel Nuestro es una empresa líder en ecommerce especializada en la venta de productos de pádel. Antes de implementar soluciones como FLYDE, enfrentaba desafíos significativos debido a la gestión dispersa y fragmentada de datos entre múltiples plataformas de ecommerce adquiridas, tiendas físicas y campañas de marketing. Esta falta de integración dificultaba la personalización efectiva de las estrategias de marketing y la retención de clientes.

PROBLEMÁTICA

La fragmentación de datos en diversas plataformas impedía a Pádel Nuestro crear estrategias de marketing personalizadas y comprender completamente el comportamiento del cliente en todos los canales. Esto resultaba en una falta de personalización y relevancia en las experiencias ofrecidas, afectando la retención de clientes y la eficacia de las campañas de marketing.

CÓMO ESTAMOS AYUDANDO A SOLUCIONARLO

Paso 1: Unificación y Análisis de Datos

Con la integración de datos de diversas fuentes en una única plataforma, ahora Pádel Nuestro cuenta con una visión completa del cliente, facilitando la toma de decisiones informadas en tiempo real.

Paso 2: Personalización y Segmentación Avanzada

Utilizando modelos de análisis predictivo, hemos identificado patrones de comportamiento y preferencias de los clientes. Esto nos permite segmentar de manera precisa y aplicar estrategias específicas de retención.

Paso 3: Optimización del Valor de Vida del Cliente (LTV)

Colaboramos para optimizar el LTV mediante recomendaciones personalizadas y ofertas adaptadas a las necesidades y preferencias individuales de cada cliente, mejorando así la satisfacción y la fidelización a largo plazo.

Paso 4: Reducción de la Tasa de Abandono (Churn)

Identificamos clientes en riesgo de churn y hemos implementado estrategias proactivas para retenerlos. Esto ha resultado en una disminución notable de la tasa de abandono y un aumento en la retención de clientes.

En conclusión, nuestra colaboración ha permitido a Pádel Nuestro transformar su gestión de datos y estrategias de marketing. Gracias a la integración efectiva de datos y las capacidades avanzadas de análisis, la empresa ha mejorado la personalización de las experiencias del cliente y optimizado la retención a través de acciones estratégicas precisas y oportunas.

¿POR QUÉ FLYDE?

¿Quieres que tu empresa de el siguiente paso? Un CDP es la herramienta clave que te permitirá maximizar el potencial de tus datos y hacer que tu empresa crezca. Tener el control sobre todos tus datos es ahora muy sencillo.

Además, si no cuentas con equipos de IT o Data Scientist esta herramienta te permitirá externalizar esta función. Y si cuentas con ellos pero quieres rebajar su carga de trabajo y dar más autonomía a tus equipos de marketing y negocio a la hora de trabajar con datos, contratar un CDP sencillo de usar y que cualquier miembro de tu empresa pueda manejar es la mejor opción.