Just as it is important to know your customers, it is also important to know the company’s environment in order to generate more customers and sales. With Market you will have a global vision of your audience and you will be able to segment it to better target your marketing actions. In the same way, you will have available the data of how your actions are impacting and the engagement they are generating.
Forge intelligent user audiences/segments from data originating from any source and seamlessly synchronize them across any of your company’s applications, ensuring your marketing efforts are finely tuned and yield maximum impact.
Boost the engagement
Discover and tailor the level of user interaction according to your preferences, utilizing their engagements across multiple channels. Experience the power of cross-channel interaction analysis and create personalized experiences that resonate with each user, fostering stronger connections and driving higher engagement rates.
Increase the value of your customers
Measure the worth of your customers and track their evolution over time using our RFM models. Witness how your customers’ engagement and purchasing behavior change over time, allowing you to adapt your strategies accordingly.
Learn about the tools that make up Market
Audiences
Define different audiences based on data, with thousands of possibilities.
Customer profiling
Know the most relevant characteristics of your three most important customer groups.
Customer priorization
Discover which audiences are most relevant to your company based on the KPIs that interest you most.
Customer engagement
Find out what is the overall engagement of your customers and for each of your marketing campaigns.
Scoring
Apply conditions and scores to your audiences to measure the degree of interest they have for your company.
RFM Analysis
Find out who your best customers are based on their purchases, their frequency and how much they spend.
Geomarketing
Analyze different KPIs depending on the location of your customers.
Exploit the results in the other apps
Once you have processed your data, combine Market with the rest of the apps to get the most out of it. You have four aimed at optimizing user strategies available on the platform. Check sales, predict trends or get a complete and real profile of your users, among many other things.
Once you have processed your data, combine Market with the rest of the apps to get the most out of it. You have four aimed at optimizing user strategies available on the platform. Check sales, predict trends or get a complete and real profile of your users, among many other things.