FLYDE Apps · Customer 360

Every customer, complete. Every relationship, visible.

The real-time 360° record of each customer: identity, on and offline purchases, behavior, engagement and predictions. Everything your team needs to know about a customer, on a single screen.

See Customer 360 in a demo How it fits in the platform

Real-time profiles · B2C and B2B · Configurable dashboard

FLYDE Customer 360: perfiles de cliente 360º en tiempo real

The problem

Your customer is scattered across five systems

The CRM has one snapshot, ecommerce another, the store another and loyalty yet another. Each team looks at a piece and no one sees the person. Customer 360 brings all the pieces together into a living record per customer.

How it works

Three steps, from data to the complete customer

01 · UNIFY

One record per customer, their whole history

Each customer's resolved identity with their online and in-store purchases, interactions, consents and full history. No matter where they came in: it's the same person, and now they are in your data too.

Pantallas de FLYDE Customer 360 con el perfil unificado del cliente

02 · UNDERSTAND

Metrics that explain the customer

RFM, purchase frequency, average ticket, engagement, preferred channel: each profile comes with the metrics that explain who they are and how they behave. And with a per-user configurable dashboard, so each team highlights what matters to them.

03 · ANTICIPATE

What they'll do next, in their record

Purchase propensity, churn risk and estimated lifetime value, computed by FLYDE's models and visible customer by customer. Your team doesn't just see what the customer did: it sees what they're about to do.

And more

People and companies, no trade-off

If you sell to consumers and to companies, Customer 360 gives you both views on the same data: the person record and the account record, with their contacts, sites and aggregate value. Without duplicating platforms.

See B2B + B2C identity

Under the hood